Teaching SEO that actually helps e-commerce businesses sell more
We focus on one thing: showing online store owners how search engines work and what that means for getting products in front of customers who are ready to buy.
Why we started focusing on e-commerce SEO
Back in 2015, we noticed something odd. E-commerce teams were getting conflicting advice about SEO. Some consultants treated product pages like blog posts. Others pushed technical changes that didn't match how people actually shop online.
The problem wasn't that businesses didn't care about search visibility. They just needed someone to explain how Google treats product searches differently from informational queries. How category pages compete for rankings. Why technical SEO matters more when you have 5,000 SKUs than when you have 50 pages.
So we started running webinars that focused specifically on online retail. Not general marketing theory. Not abstract concepts. Just the mechanics of getting product pages to rank and convert.
Since then, we've worked with everyone from single-product stores to multi-category retailers. The specific tactics change, but the underlying principles stay the same: understand how search engines categorize products, structure your site accordingly, and make it easy for both crawlers and customers to find what they're looking for.
How we teach SEO for online stores
Start with how search actually works
We explain indexing, crawling, and ranking in the context of product catalogs. You learn why Google treats your category pages differently than your product details pages, and what that means for your site structure.
Focus on what you can control
Algorithm changes happen. We teach the fundamentals that remain stable: site architecture, internal linking, technical performance, and content that matches search intent. These are things you can implement without waiting for Google to update.
Show real examples from real stores
Every webinar includes specific cases. We show you actual product pages that rank well and explain exactly why. You see the markup, the URL structure, the internal links, and the content patterns that work.
Measure what matters for revenue
Visibility metrics are fine, but they don't pay the bills. We help you track which search improvements actually lead to sales. You learn to connect SEO changes to conversion rates and average order values.
Address technical debt systematically
Most e-commerce platforms create SEO problems by default. We walk through common issues like duplicate content, crawl budget waste, and slow page speed. You get a prioritized approach to fixing them without rebuilding your entire site.
Keep it practical for small teams
We assume you don't have a dedicated SEO department. The strategies we teach work when you're doing this alongside everything else. You get actionable steps, not enterprise-level roadmaps that require six months to implement.
Who teaches these sessions
Our webinars are led by people who've spent years working directly with e-commerce sites. They've dealt with the same platform limitations and budget constraints you're facing.
Daniël Vermaak
SEO Strategist
Daniël has been optimizing online stores since before mobile-first indexing was a thing. He started in retail operations, which means he actually understands inventory systems, shipping logistics, and how customers browse categories. That background shapes how he thinks about site structure and product discoverability.
He's particularly good at explaining technical concepts in ways that make sense to people who aren't developers. If you've ever been confused about canonical tags or structured data, his explanations tend to clear things up quickly.
See what we're currently covering
Our webinar schedule includes sessions on product page optimization, category structure, technical audits, and conversion-focused content. Check what's available and register for topics that match your current priorities.